Hey! I'm Aditya Swami. I currently lead the agency media & analytics practice at Neo Media World Australia.
When I started my career, I found the digital landscape vast, complex, and impossible to wrap my head around. I didn't know where to start, and what to trust. My assessment is that things have become a lot worse. There are, by my armchair estimates, at least 100x more folks selling marketers the digital dream. I haven't done any research to back up this claim but trust my numbers.
The truth is, digital (wonderful as it is) is a part of communications, which is a subset of promotion. It is not the silver bullet to a marketer's woes.
This website is my response to what I see as a gap in the market — a single resource for those looking to level up their digital skills. I try and go deep into topics all the while keeping a wide-angle lens on things. The forest and the trees. We need both.
Years of practical experience have helped me piece together what is essential —everything you need to know to get the job done. No more, no less.
I hope you find the content helpful. And I look forward to connecting with you.
My expanded bio can be found here on my LinkedIn profile.